Iron Maiden announce London final show of tour will be on home turf

paperless tickets will go on sale a week on Friday

news: Monday 17th June 2013

Iron Maiden's lead singer Bruce Dickinson announced during their headline set at last weekend's Download Festival that they will round off the current 30 date European leg of their Maiden England World Tour in London, with a show at the O2 Arena on Saturday 3rd August.

Bruce said, "We've all been having such a fantastic time on this tour. From the very first show in North America last year to the European dates we've done so far, it's just been tremendous fun. Our fans have been brilliant as usual, and seem to be loving the set-list and the stage production! So we thought that because this tour has been such an amazing experience for band and fans alike, it somehow seems right to finish up back home in England and have the final show celebration on home-turf. The 02 is a great venue to play with a really fantastic vibe, so we're really looking forward to this show being one almighty party!"

Iron Maiden want to cut out touts and ensure that fans get fair and proper access to tickets, with no inflated ticket prices possible, and no option for secondary ticket selling by making this concert totally ticketless (paperless) using the latest technology available.

This means fans will not receive a physical concert ticket for their entry into the event. Buying paperless helps ensure fans have secure and convenient access to event tickets at the intended original sale price. On the day of show, concert goers just need to bring the credit card they used for the ticket purchase and a government-issued photo ID to the concert. All members of the ticket purchaser's party must be present at the same time to enter the venue. The venue's ticket usher will swipe their credit card upon entry and present each person in their party with seat locator slips for quick access into the show.

Andy Copping - Senior Vice President of Music, Live Nation UK commented, "Maiden, their Management Phantom Music, the O2 and my team at Live Nation have really tried to ensure that fans can buy tickets at a fair and agreed price for the forthcoming UK show at the 02 by utilising Ticketless (Paperless) Ticketing technology throughout the whole venue. The aim is to ensure fair access for true fans and to eradicate ticket tout issues and inflated secondary market prices that can also lead to a reduction of the number of obtainable tickets at the on sale not being available to fans."

Maiden Manager Rod Smallwood added, "We are all very pleased to round off this part of the tour back home to celebrate and it promises to be a great night. We used Ticketless (Paperless) Ticketing on our North American Tours in 2010 and 2012 and it worked extremely well and we received many positive comments back from our fans. With Ticketless (Paperless) Ticketing, only those who actually pay initially for the tickets will get into the show so scalping is generally avoided. We are also doing everything we can to avoid any drain of tickets going to the Secondary Ticketing sites which we feel make unfair profits from music fans and often lessen the number of tickets available to real fans, especially at the on sale."

Following the 02 the band take a short break before playing North America, then Latin American Stadiums and the Rock in Rio Festival in September, and will finish the tour off with a return to the Estadio Nacional in Chile on 2nd October.

Tickets will go on general sale at 9am on Friday 28th June.

article by: Scott Williams

published: 17/06/2013 08:34



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